Ito festivals & events calendar 2026–2027 — Shiritsumi Matsuri, winter fireworks, Mount Omuro yamayaki, the pillow fight championship and Anjin Matsuri

Tokaikan and the Matsukawa river in Ito, Shizuoka, the heart of the town's festivals
Image: 663highland · CC BY-SA 4.0

Ito, on the east coast of Shizuoka's Izu Peninsula, has a festival, fireworks show or market almost every month from November to August. This page lists only events whose dates were published by the Ito Tourist Association when we checked on 2026-09-12. Where 2027 dates are not yet announced we say so rather than guess.

Calendar (November 2026 – August 2027)

DateEventVenuePage
Tue 10 Nov 2026, 18:30–21:00Shiritsumi Matsuri ('bottom sumo')Otonashi ShrineShiritsumi Matsuri 2026
Sat 19 Dec 2026, fireworks 20:30–21:00Winter Fireworks & Winter Yosakoi Sozura FestivalNagisa Park, Ito seafrontWinter Fireworks 2026
Sun 17 Jan 2027Ito Orange Beach MarathonIto Orange BeachMarathon 2027
Sat 23 – Sun 24 Jan 2027Ito Onsen Mechakucha MarketMatsukawa Fuji-no-HirobaMechakucha Market 2027
Sun 14 Feb 2027 (planned), noonMount Omuro Yamayaki (mountain burning)Mount Omuro, Izu KogenYamayaki 2027
Sat 20 – Sun 21 Feb 2027 (planned; guidelines unpublished)All-Japan Pillow Fight Championship in Ito OnsenIto Municipal GymnasiumPillow Fight Championship 2027
Jul 2027 (not announced; 5 Jul in 2026)Matsukawa Tub RaceMatsukawa, Ideyu Bridge to Fuji-no-HirobaMatsukawa Tub Race 2027
Aug 2027 (not announced; usually 8–10 Aug)Anjin Matsuri (lantern floating, taiko battle, sea fireworks)Ito seafront & MatsukawaAnjin Matsuri 2027

Nearby: about 40 minutes south on the Izukyu Line, Kawazu holds the Kawazu Cherry Blossom Festival 2027 (usually early Feb to early Mar) — many visitors pair it with the yamayaki weekend.

Month by month

November — Shiritsumi Matsuri

Fixed on 10 November. One of Japan's stranger festivals, tied to the legend of Minamoto no Yoritomo's secret meetings at Otonashi Shrine: contestants stand in a washtub and bump bottoms to festival music. Free to watch; entering requires advance booking. 15 minutes on foot from JR Ito Station.

December — Winter Fireworks

Saturday 19 December 2026. A 30-minute show (20:30–21:00) over the seafront, on the same night as the winter yosakoi dance festival and ITO MARCHE stalls. The 2026 shell count is not yet published (about 1,500 in 2025). No parking.

January — Marathon and Mechakucha Market

Sunday 17 January: a flat 2 km / 5 km / 10 km fun-run along the shore with a family category. The following weekend, 23–24 January, the Mechakucha Market sells Izu seafood, dried fish and produce at bargain prices by the Matsukawa river, with free car parks and a ¥100 shuttle.

February — Mount Omuro Yamayaki

Planned for Sunday 14 February 2027. Ten signal fireworks at noon, then the whole 580 m grass volcano burns out in about 40 minutes. Rain, wet grass or wind pushes it a week; the decision is made on the morning, so check the chairlift's official site before you travel. Visitor torches are sold at the chairlift that morning.

February — All-Japan Pillow Fight Championship

The tourist association's event list gives Saturday 20 and Sunday 21 February 2027 at the Ito Municipal Gymnasium. The 15th edition's guidelines were still unpublished on 2026-09-13, and the association's detail page still shows the finished 14th edition (21–22 February 2026). It is the pillow fight of Japanese school trips turned into a codified sport: eight per team (one general, one libero, three attackers, three support), three 2-minute sets, yukata compulsory. Entry is in advance only. → rules and how to enter

July — Matsukawa Tub Race

A summer fixture since 1956: competitors sit in a washtub about a metre across and paddle 400 m down the Matsukawa from Ideyu Bridge to Fuji-no-Hiroba with a rice-scoop-shaped oar. The 2026 race was on Sunday 5 July; the 2027 date is not yet announced (as of 2026-09-13). → Matsukawa Tub Race 2027

August — Anjin Matsuri

Three days honouring William Adams (Miura Anjin), the English adviser to Tokugawa Ieyasu who built Japan's first Western-style ship in Ito: lantern floating on the Matsukawa, a taiko battle, then about 10,000 fireworks from five points offshore on 10 August, the city's founding day. The 2027 (81st) dates were not announced as of 2026-09-12. The 80th edition in 2026 fired about 20,000.

Getting to Ito

From Tokyo Station, the JR 'Odoriko' limited express runs direct to Ito, or take the Shinkansen to Atami and change to the JR Ito Line. The town-centre venues (Otonashi Shrine, Nagisa Park, Matsukawa Fuji-no-Hiroba, Orange Beach) are 10–15 minutes on foot from Ito Station and none has parking. Only Mount Omuro needs a bus or car from Izu-Kogen Station. For a car-free itinerary see Ito without a car.

How and when this was checked

Verified 2026-09-12 against the Ito Tourist Association event list and each event's official page, the Mount Omuro chairlift site and Ito City's marathon page. Dates can change; check the official page before you go.

Frequently asked questions

What is Ito's biggest festival?
Anjin Matsuri in August — normally 8–10 August, ending with about 10,000 fireworks launched from five points at sea. The 2027 dates were not yet announced as of 2026-09-12.
What is on in Ito in winter?
The Winter Fireworks on 19 December 2026, the Orange Beach Marathon on 17 January 2027, the Mechakucha Market on 23–24 January, and the Mount Omuro yamayaki planned for 14 February.
When is the All-Japan Pillow Fight Championship 2027?
The Ito Tourist Association's event list gives Saturday 20 and Sunday 21 February 2027 at the Ito Municipal Gymnasium, but the 15th edition's guidelines were unpublished as of 2026-09-13 and the association's detail page still shows the completed 14th edition (21-22 February 2026). Confirm with the official announcement.
What is on in Ito in summer?
The Matsukawa Tub Race in July (5 July in 2026; 2027 not yet announced) and Anjin Matsuri in August (usually 8-10 August; 2027 not yet announced), plus the 'Yume Hanabi' fireworks held on several nights through the summer.
Is there parking at Ito's festival venues?
No — the town-centre venues have no parking and are 10–15 minutes on foot from JR Ito Station. Only during the Mechakucha Market are two car parks opened free with a shuttle bus.

All events

Ito Orange Beach, Shizuoka — start and finish of the marathonOfficialUpcoming© 663highland · CC BY-SA 4.0

Outdoor

Ito Orange Beach Marathon 2027 — Sun 17 Jan, 2 km / 5 km / 10 km along the Izu coast

A flat seaside fun-run in Ito, Shizuoka: Sun 17 Jan 2027, starting and finishing at Ito Orange Beach with 2 km, 5 km and 10 km courses plus a family category. About 2,500 runners; 15 min walk from JR Ito Station.

2027/01/17 08:00 Across JapanEntry fees vary by distance; 2027 fees and the entry window were not yet posted when checked (see Ito City's official page). Free to watch.

Tokaikan and the Matsukawa in Ito Onsen, the hot-spring town that hosts the pillow fight championshipOfficialUpcoming© 663highland · CC BY-SA 4.0

Festivals

All-Japan Pillow Fight Championship in Ito Onsen 2027 — 20–21 Feb (planned), official rules, team format and entry fee

Ito's annual All-Japan Pillow Fight Championship at the Ito Municipal Gymnasium. The tourist association's calendar lists Sat 20 – Sun 21 Feb 2027, but the 15th edition's official guidelines are not yet published (as of 2026-09-13). From the 14th edition's official rulebook: eight per team (general, libero, three attackers, three support), three 2-minute sets, yukata compulsory, entry fee 5,000 yen per team.

2027/02/20 09:00 Across JapanEntry for the open division was 5,000 yen per team including accident insurance (14th edition guidelines). The fee for the 15th edition has not been announced. The defending champions enter free.

Japan-Event Editorial
  • Japan-based editorial team
  • Primary sources, cited
  • Variable facts dated

The Japan-Event editorial desk. We work from primary sources and date every claim that can change.