Highlights
- Sat 23 Jan 2027 9:00–16:00 and Sun 24 Jan 9:00–15:00 (official listing, as of 2026-09-12); always the fourth weekend of January
- Seafood from Ito port, the town's famous himono (dried fish) and Izu farm produce at rock-bottom prices
- Riverside venue at Matsukawa Fuji-no-Hiroba; free car parks with a ¥100 shuttle
Background & story
Started as a way to move local produce during the onsen town's quiet winter weeks, the market reached its 32nd edition in 2026 (Shizuoka Shimbun). 'Mechakucha' means 'absurd' — as in the prices.
Good to know for visitors
- Getting there
- About 10 min on foot from JR Ito Station. Okawabashi and Nagisa car parks are opened free, with a ¥100 shuttle bus. Open directions in Google Maps ↗
- Booking & entry
- Free to attend — details on the official page (button above).
- Language
- Stallholders speak Japanese; pointing works fine.
- Good for
- food lovers, families, groups of friends
Good to know
The best dried fish sells out before noon, so come at opening. A cool bag makes carrying seafood easy. Afterwards, warm up in one of the town's public baths a short walk away.
Frequently asked questions
- When is the Ito Onsen Mechakucha Market 2027?
- Saturday 23 January 2027 (9:00–16:00) and Sunday 24 January (9:00–15:00) at Matsukawa Fuji-no-Hiroba, Nagisa-cho 1, Ito, Shizuoka (official listing, as of 2026-09-12).
- What is sold?
- Izu seafood, dried fish and farm produce at very low prices. Popular items can sell out in the morning.
- Can I drive there?
- Yes — Okawabashi and Nagisa car parks are free during the market, with a ¥100 shuttle bus to the venue. On foot it is about 10 minutes from JR Ito Station.
Getting there
松川藤の広場 — 静岡県伊東市渚町1
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